Here are three additional things that you should know or consider before you go grocery shopping.
- What is unit pricing?
- Coupon-Haze
- Taking advantage of the sales.
What is unit pricing?
I find it amazing that so many people don't understand unit pricing. When shopping I'm constantly whipping out my cell phone to calculate the unit price on an item. Sure I get funny looks, but after I do my little happy dance for finding the best price of a certain product that I want to purchase I simply don't care about those looks anymore.
So for those of you who are lost about the definition of a unit price here's the skinny. A unit price is the cost of part (i.e. ounce, gram, count, etc.) of a product. So you would take the price of a product and divide by the number of parts (usually ounces) to get the unit price. Pretty darn simple.
Let's put it into practical use then. Lets say a jar of Best Foods Mayo is on sale for $2.99 for the 30-ounce jar and $2.50 for the 22-ounce jar and you're wondering which is the best deal for the money. Well looking right at the figures you will see that the 30-ounce jar is the best deal, but let's do that dreaded math!
- 30-ounce: $2.99/30 = $0.0996 per ounce
- 22-ounce: $2.50/22 = $0.1136 per ounce
From this you would obviously purchase the 30-ounce jar. Now say down at the end cap you notice that the store is selling the 15-ounce Easy Out Best Foods Mayo for 2 for $3.00 (or $1.50 each) and you know you have a coupon for $0.50 off of any two Best Foods items. Let's do the math...
- 15-ounce: $1.50/15 = $0.1 per ounce without coupon
- 15-ounce: $1.25/15 = $0.083 per ounce with coupon
Unless you really dislike the Easy Out bottles, put that 30-ounce jar away and grab two of the 15-ounce Easy Out bottles! Sure looking at the unit price there is only $0.016 difference between the 30-ounce jar and the 15-ounce jar, it hardly seems worth the time to crunch the numbers. However by utilizing the sale on the 15-ounce jars and using that $0.50 coupon off two, the 30-ounces of mayo that you wanted to buy (it's just now in two jars) just saved you $0.51 off your bill, a 17-percent savings.
Now if you shop at a store that doubles coupons up to a dollar no matter what the face value of that coupon is then your savings would be $1.01 or a 34-percent savings bringing the total cost of those two 15-ounce jars down to $1.99, a dollar less than the 30-ounce jar you originally were going to purchase!
So now you see the benefit of knowing a products unit price. But wait, you're going shopping for more than one item and you really don't want to be calculating every single item that you want to buy - that could double the time you are spending in the grocery store to begin with. Don't worry, just look at the store labels.
Most stores out there already have the unit price calculated for you on the pricing label on the shelves, usually in the bottom left-hand corner. These same stores also usually calculate the unit price on their sale stickers too, however don't always trust them. Unlike the everyday price stickers on the shelves; which usually aren't changed unless a permanent price change is made, sale stickers are quickly printed up and the unit price calculation can be off depending on the software that the retailer uses. I usually verify a unit price of a few sale items as I go along with my shopping trip and if I don't' see any discrepancies then I don't worry about miscalculations.
Shopping by unit price rather than actual price will help you maximize your savings. It especially comes in handy when you are comparing two different brands.
Coupon Haze
So you've clipped every coupon in the Sunday paper. You've gone on-line and printed out coupons. You've even loaded your store loyalty card up with their coupons. Now you're ready to hit the store!
Hold it!
Buying something just because you have a coupon for it doesn't help you cut down your grocery bill. This is what I call being in a coupon haze and it's a great marketing tool that is used against us consumers. We are programmed to think that by buying a product that is on sale with a coupon is a great deal. Yet most of the times it isn't unless it's a product that you already use.
Usually when a new product goes to market the manufacture does a big marketing program for that product. They advertise on television, radio, newsprint, and magazines. They give retailers incentive to mark this new product at a price lower than the actual retailer price that has already been fixed to that product. They issue print and online coupons for this product for the consumer to clip. Before you even see the product in person you have most likely been bombarded by all of these marketing schemes before stepping in the store.
So now you're at the store and surprise here's the new product that you've been hearing about. Wait a minute, didn't you clip a $0.25 coupon for this product on Sunday? - why yes you did. Oh and look the store has it on sale at $1.99, that's $0.50 off it's normal retail price of $2.49. It must be a great buy because look, I save $0.75 just by buying it today. WRONG!
Put it down, step away from the display and take a deep breath. Clear your mind of the savings high that you were experiencing and realize that sometimes junk is just junk. It could be a super sugary breakfast cereal that will put your kids in a hyper state of energy after consuming. It could be the latest cleaning product that claims to help rid you of that problem area in bathroom. The product could very well be a great deal, but only IF it fits within your use and IF it's something you need. Do you really need to let your kids get even more hyper then they already are in the morning by introducing a new high sugar cereal? Do you need a new cleaning product even though you've got several mostly full bottles sitting under the bathroom sink?
Everyone falls into the coupon haze at one time or another. I myself have stopped clipping potato chip coupons unless it's for my hubby's favorite gourmet brand. I love potato chips, but I don't' need them sitting in the house, regardless of how great a deal I was able to purchase them for. They are a junk food and I have no will power so I don't tempt myself by bringing any potato chips into the house. As for the gourmet chips that I buy for my husband, well they're usually only on a great sale once a year (in the summer) when using a coupon is actually worth purchasing the chips. When I do I get flavors that only he adores; jalapeno cheese, salt & pepper, chili cheese, etc. This way I'm appalled at the flavor of chip that he's eating and I don't feel like I'm missing out on anything.
In order for me to stay out of the dreaded coupon haze I only clip coupons for products that we use or wouldn't mind trying (at a certain price). I further this by only allowing myself to buy certain products only when they are at their lowest price possible. For instance I would never buy a box of crackers for more than $2.00. So when they go on sale I stock up. When we run out we do without. That way I'm not spending the ridiculous almost $4.00 retail price tag for a lousy 9 to 14-ounce box of snack crackers. Same thing goes for my husband's lunch choices. He loves his Hot Pockets or frozen lunch bowls, but if it's more than $2.00 for his lunch serving then we wait until the price comes down. This way we are only spending a maximum of $10.00 a week for his lunches if he chooses not to take any leftovers to work with him all week.
The basic reason to use coupons is to save money on products that you already buy or might buy before the expiration date. From all the coupons that I clip and collect I throw out about half of them. You don't need to buy an item just because your coupon is about to expire. Maximize your savings by using that coupon on a sale price - unless of course you really need that product immediately.
Taking advantage of the sales.
As I mentioned above, I don't buy certain items unless I can get them for the least amount of money, otherwise we do without. You might think we give up a lot of our food wants and desires, but don't - in fact we usually have any food product that we want already in the house. How? One word - OVERSTOCK.
From our days of unemployment to living high on the hog, I've always had a pantry overstock and a freezer overstock of food items. Usually when at capacity I've had anywhere from 1-month of food in the house (with the exception of fresh fruits, veggies, and diary) to 6-months; dependent on the size and capacity of my overstock areas.
Now what do I mean about overstock? My definition of overstock is anything that I buy extra of that doesn't go on the pantry shelves or in the freezer in the kitchen. It's a space (or stand alone freezer) that is dedicated to holding food product that I get on extreme sale. It can be anything from space under your bed, an old bookcase in an used portion of a closet or an entire bedroom closet.
Today my pantry overstock takes the entire hanging space of my den closet. I have two 36-inch wide bookcase racks that hold all my pantry items as well as a little bit of space on the above shelf in the closet itself. A sample of products that I have are 5 boxes of spaghetti that I've gotten for free, 13-huge boxes of Cheerios that I paid only $1.49 each for (and that's only half of the cereal that is in the closet), jars of spaghetti sauce that were put on clearance because the manufacture was change the size of their product, a case of diced tomatoes that I paid maybe $0.40 each for, 6 bags of those gourmet potato chips my hubby loves that I paid only $0.88 each.
There are boxes of rice, pasta, potatoes, and stuffing mixes that I go to for a quick meal or side dish. A package of smoked salmon, 12+ cans of tuna, and cans of chicken. I have at least a dozen boxes of crackers that will last us well past the next sale during the Back to School sales. There is peanut butter, jelly/jam, soups, soup stocks, jars of gravy, condiments, sauces, juices, soda, and a whole lot more.
All this is only half of the closet's capacity for food. By the end of the Back to School sales the closet will be two-thirds full and by the end of the Holiday sales it will be 100-percent full. I will have donated a minimum of 2 paper boxes worth of food to the shelters and food pantries as well.
Then there is my stand alone freezer, which we just upgraded to a larger size this past spring. There sits all those wonderful frozen meals that my hubby loves to take to work for lunch as well as the cheapest (cost not quality) meats that you can find. I don't think I paid more than $3.00 a pound for any meat that is in the freezer currently, that includes the NY and rib-eye steaks. I also have cooked meals and meats in there for my go to quick meals when I just don't feel like cooking (i.e. cook two chickens and freeze the meat of one, you already have the oven on so it's an additional energy savings there too!).
Sounds too extreme for you? Take this in consideration, I get out of the grocery store every week for under $50 a week for a family of four. That includes me adding to my overstock through the sales, take that out of the equation and on most weeks we can eat out of our pantry and freezer and only spend $20-30 for the fresh foods that we need for the week.
You don't have to have such a big overstock either, just a little bit here or there helps you out in the long run. If you use a particular item religiously every week then when it's on a really great sale get a case. No room for a case? Grab enough to last you for a month or more. If I had to only save one item for overstock then that would be cereal. My kids go through at least a box a week and they are only 2.5 and 4.5 years old! I don't let myself imagine how it'll be when they are teenagers!
For me having a full pantry and freezer let's me sleep better at night. I don't worry about meals or meal preparation, I know I can always pull something together.
However don't just blindly collect food and never use it. You have to be diligent with rotating your stock, keeping the earliest expiration date to the front and the latest towards the back. If you find that you're not using a particular product as fast as you thought you would then stop buying any new product until you've made a dent in your old one.
As for those products getting close to their expiration dates you have a few options. You can either ignore that expiration date for up to a year depending on the product just as long as the packaging hasn't been open, tampered with, or leaking. Or you can donate to your local shelters and food pantry. I do both.
I'm a big believer of making as many donations to charities as we can possibly afford to make because I have in the past need the use of those services and we might need those services in the future. Look at today's economy with so many of us out of work and needing more assistance than ever. We may not be able to donate money, but I can afford to donate so much food to these causes because of my overstock system. When you can make donations for a weeks worth of meals for only $5-10 you're not breaking your bank and you're helping out someone in need. It's a win-win and your kids learn the importance of sharing and taking care of others when they're in need.
Look around your house and see if there is any unused space or space that can be reorganized to allow you to have an overstock area. My first overstock space was two drawers in my bedroom dresser, it wasn't much, but at the time it was more than adequate for my needs.
Just one word of advice and caution, don't use your garage for overstock space. The temperature in your garage fluctuates greatly and most foods are not happy being stored in such extremes. Look at the packaging on many foods and there is a recommended temperature range on most of them. So don't invest money in stocking up an overstock pantry if you're just going to store it in the garage, the money would be better spend elsewhere.
As for those of you who are still leery about my advice on ignoring expiration dates on your food products. Check out http://www.stilltasty.com, a website that lets you know exactly how long past an expiration date you can safely go before having to toss the food out. For example did you know you can go over a month past the expiration date on a carton of eggs? Well you can!